Description of Courses
AR 101-102 Basic Design 3-3 hours
Basic Design is a study of the basic principles and elements of representational and nonrepresentational design. Two- and three-dimensional design is explored. The course emphasizes understanding of line, color, shape, texture, and balance in spatial relationships. Courses must be taken in sequence. Lab fee required.
AR 111 Fundamentals of Drawing 3 hours
The course explores the fundamentals of rendering based on the principles and elements of design and spatial organization. Natural forms are approached to develop the powers of observation, self-expression, and technical skills. Various black-and-white media are used. Lab fee required.
AR 121 Fundamentals of Painting 3 hours
This class focuses on the fundamentals of painting in oils and/or acrylics designed to develop the proper use of equipment, media, and color in landscape, still-life, and figure subjects. Lab fee required.
AR 141 Fundamentals of Photography 3 hours
This class offers the fundamentals of using the camera as an instrument of creative expression. The course is a hands-on experience in camera handling, black-and-white negative and print developing, contact printing, and enlargements. Special emphasis is placed on materials, lighting, exposure, and photography as a means of creative aesthetic self-expression. Students must have a 35mm camera. Rentals are available. Lab fee required.
AR 204 Desktop Publishing for Graphic Design 3 hours
The study and use of lettering, type styles, graphics, page layout design and desktop publishing are explored. The course is designed to study the advancement and refinement of graphic art techniques, with emphasis on the proper use of mechanical tools and computer-aided (Macintosh) desktop publishing systems, as they relate to the commercial art industry.
AR 217 Art Appreciation 3 hours
Art Appreciation is a general survey of art from prehistory to contemporary times. By means of lectures, Powerpoint, and video presentations, the course is designed to engender an appreciation of visual expression and show how the art of cultures throughout the ages has shaped modern Western culture.
AR 235 Photoshop/Digital Design Imaging 3 hours
This course is an introduction to Photoshop techniques for digital image manipulation and image creation. Emphasis is placed on program operation, scanning techniques, and equipment usage for digital image manipulation for photographic, print, and electronic media. Lab fee required.
AR 241 Digital Photography 3 hours
Students are introduced to digital photography through the use of the digital SLR and photo quality printers to explore the technical and artistic issues involved in the process of shooting and making digital prints. Topics covered include technical skills, data management, visual composition, and creative solutions to digital imaging problems and digital darkroom techniques. Lab fee required. Prerequisite: AR 141 for art and photojournalism majors or
permission of the instructor.
AR 311-312 Advanced Drawing 3-3 hours
Students learn advanced development of competent graphic expression by drawing from the model, with emphasis on line, mass, gesture, and structure. Students manipulate various media and materials, developing an individual method and style. Lab fee required. Prerequisite: AR 101 (for Art majors) and AR 111.
AR 315-316 Visual Design Media 3-3 hours
Visual Design Media is an advanced study of computer-generated graphic art design and page layout with emphasis on publication, advertising, packaging, and corporate design. Projects give students practical experience in graphic design and computer applications. Lab fee required. Prerequisites: AR 101, AR 204, and AR 235.
AR 321 Advanced Painting 3 hours
The course offers a continued study in the advancement of personal style and skill through the study of form and color in portrait and figure painting using oils and acrylics. Lab fee required. Prerequisite: AR 101 (for Art majors) and AR 121.
AR 341-342 Advanced Photography 3-3 hours
The course explores advanced applications in black-and-white/digital photography, print production, and enlargements, with emphasis on personal expressions and creative use of photography for illustration,fine art and photojournalism. Individual experimentation is highly recommended. Lab fee required. Offered alternate years. Prerequisite: AR 101 (for Art majors) and AR 141 or permission of instructor.
AR 374 Studio Photography 3 hours
Students are offered a survey of lighting techniques used in the studio, ranging from portraiture to still life, to be able to understand the reasons for using various types of lighting equipment and some of the techniques employed in using them. The class hours are devoted to lighting demonstrations in the studio, lectures, and critiquing of assignments. Laboratory consists of planning assignments, gathering props, shooting assignments, printing, and mounting for class critiques. Lab fee required. Offered alternate years. Prerequisite: AR 101 (for Art majors) and AR 141 or permission of instructor.
AR 401-402 Practicum in Art/Photography 1-3 hours
Student gains practical experience in commercial art, photography or photo journalism. The student works under the cooperative direction of professionals and the art faculty. Student becomes familiar with ongoing tasks and techniques in commercial art, photography, or photo journalism concentration. Practicum of 10-12 hours each week is required. Prerequisites: junior standing or consent of the instructor.
AR 403 Internship in Art/Photography 1-3 hours
The student must work full-time in the commercial art, photography or photo journalism industry and perform ongoing tasks and practices of professionals in the student’s area of concentration. Student must apply to the employing organization and be accepted to work six to eight weeks under the direction of a professional. Prerequisites: junior standing and consent of the instructor.
AR 405 Special Projects 3 hours
Course covers specific topic areas in art, graphic design, and photography based on student’s area of special interest. Prerequisite: Permission of program director.
AR 431 Photojournalism 3 hours
Students will gain knowledge of photographing for the media, general news, sports, and illustrating feature articles. Topics covered will include photographing to illustrate the written content, lighting on location, use of flash, posing and stop action techniques. Lab fee required. Prerequisites: AR 141 and AR 241.
AR 490 Research and Independent Study 1-3 hours
Individual research under the guidance of an instructor. Limited to senior Communication Media majors. Prerequisite: Prior approval of department chair.
CO 146 Fundamentals of Audio and Video Production 3 hours
This class is a hands-on introductory production course that builds skills and applies the knowledge of video production in a class project. The student is expected to demonstrate proficiency with the operation of audio and video equipment, grammar of the visual medium, and proper procedures of production. Laboratory and lab fee are required.
CO 201 Fundamentals of Public Speaking 3 hours
This course is a study of the fundamental principles of oral communication and includes effective application of these principles through classroom speeches and constructive criticism. Lab fee required. Prerequisite: EN 111.
CO 211 Media Writing (W) 3 hours
This survey course is designed to introduce the student to converged media environments, and to develop writing skills for multiple communication disciplines. Writing proficiency is required in this W-designated course. Prerequisite: EN 111 with minimum grade of C.
CO 221 Introduction to Mass Communication 3 hours
This course explores the history, structures, functions, responsibilities, and impact of mass media in society. It includes an overview of the print and electronic industries and how they relate to each other, their roles in technological advances, and how they influence society’s formation of knowledge, attitudes, and behavior. Prerequisite: EN 111 with minimum grade of C.
CO 231 Beginning Reporting (W) 3 hours
Course presents fundamentals in news gathering, reporting, and news writing. Students conduct live interviews in completing multiple news assignments. Writing proficiency is required in this W-designated course. Prerequisites: CO 221, EN 112 with minimum grade of C and IS 120 or type 45 wpm.
CO 232 Writing Non-fiction for Electronic Media (W) 3 hours
Principles and techniques for script writing for non-fiction radio and TV productions are explored. Besides simulated exercises, students also write a final documentary script targeted for use by students enrolled in CO 346 as part of their productions. Prerequisite: CO 231; concurrent enrollment is acceptable.
CO 241 Principles and Practices of Public Relations 3 hours
This course offers an overview of the practice of public relations. Students study the field’s history and current techniques used by practitioners to build two-way relationships with their publics and influence public opinion. Prerequisite: CO 221.
CO 242 Mass Communication and Society 3 hours
This class provides an analysis of the relationships between mass communication and society, including institutional functions and socioeconomic, structural-cultural, and other factors affecting mass communication processes. Offered alternate years. Prerequisite: CO 221.
CO 300 Introduction to Video Editing 3 hours
This class is a hands-on introductory video editing course. The student learns the principles and techniques of video editing, cuts, dissolves, sound effects, and special effects used in completing a television/video production. This course explores techniques that can be applied in a range of non-linear editing programs, including final cut and ADOBE premiere. Lab fee required. Prerequisite: CO 146
CO 301 Effective Presentations 3 hours
Students learn advanced principles and skills in public speaking including analysis of issues, persuasive argumentation, computer assisted/aided presentations, team presentations, and special occasion speaking. Particularly useful for students in fields such as business, behavioral sciences, pre-law, education, and theology or students interested in becoming leaders in any area. Lab fee required. Prerequisite: CO 201 or permission of instructor.
CO 310 Advanced Reporting (W) 3 hours
In this course, students become reporters and designers for their own individual news publications. They produce their work on the Department of Communication laboratory computers. Extensive interviewing, field reporting and writing proficiency is required in this W-designated course. Prerequisites: CO 231, AR 204.
CO 311 Principles of Advertising 3 hours
Principles of Advertising is an institutional and functional study of persuasion, consumer motivation and behavior, and application of the principles of advertising to electronic media. Students prepare a media campaign for a product or service in a simulated market environment. Prerequisite: CO 221.
CO 315 Mass Media Law 3 hours
This course is an overview of legal aspects of the media and First Amendment issues, with emphasis on libel, privacy and intrusion, copyright, FCC laws, advertising, and marketing. Prerequisite: CO 221 and junior standing or permission of instructor.
CO 316 Mass Communication Ethics (W) 3 hours
This course will encompass case studies of media practices, offering students a panoramic view from the historical to the contemporary. They will produce original case studies in turn. Philosophy, theories in ethics, Christian integrity and standards are deliberately interwoven to lead from academics to solid, professional choices. Writing proficiency is required in this W-designated course. Prerequisite: CO 231.
CO 320 Voice and Diction 3 hours
Voice and Diction trains for improvement in the use of the speaking voice. Attention is focused on range, flexibility, clarity of articulation, and standards of pronunciation, with individual help in the correction of faulty speech habits. Prerequisite: CO 201.
CO 325 Interpersonal Communication 3 hours
This course is a study of interpersonal communication skills such as listening, conflict management, and nonverbal communication. Practical applications of skills are emphasized. Prerequisite: CO 201.
CO 330 Communication Theory (W) 3 hours
This course is designed to provide students with an introduction to general theoretical perspectives and related theories in the field of communication. Students will gain a firm understanding of how theory helps us to understand communication phenomenon and will develop further skills in evaluating theories, as well as applying abstract theoretical concepts to their own lives and research. Prerequisite: CO 201 and junior status or ermission of the instructor.
CO 331 Public Relations Planning and Case Studies 3 hours
CO 331 is a study of the science of planning public relations events and campaigns, through analyzing relative PR cases and practical application of theory learned. Prerequisites: CO 241 and CO 395
CO 332 Writing for Public Relations (W) 3 hours
The course examines the various styles and formats used in public relations writing and how they impact target audiences, message strategies, and channel selection. Laboratory is required. Prerequisite: CO 221 and AR 204 (for communication majors and minors).
CO 333 Feature Writing (W) 3 hours
The course builds more skills for use in the converged media environment, for publication in multiple formats. Students conduct interviews on location, write news features and profiles, choosing from an array of story components. Writing proficiency is required in this W-designated course. Prerequisite: CO 231.
CO 342 Radio and TV Broadcasting 3 hours
This is a course designed to help the student acquire the skills that lead to competent performance as a media announcer. Study is given to the speech techniques that are required in preparation, announcing, and narration of various types of material. Prerequisites: CO 201 and junior standing.
CO 345 Small Group Communication 3 hours
In this hands-on, practical class, students learn theories and principles of communicating in small groups. In addition to becoming familiar with research in the area, students actually experience working with others, producing the ability to function more effectively, comfortably, and competently within such units. Prerequisite: CO 201.
CO 346 Television Production 3 hours
This class is a hands-on production course that builds skills, and applies the knowledge of on-location studio and control room procedures for video production, beginning with routineexercises. Emphasis is on the application of concepts, tools and techniques essential for thestudent to complete a video production from the initial concept of a program to its delivery to a client/distributor/end-user in a simulated market environment. Laboratory and lab fee are required. Prerequisites: CO 146 and concurrent enrollment in CO 350.
CO 350 Production Management 3 hours
This class is a hands-on production management course that provides each student an opportunity to learn planning techniques for the pre-production, production and post-production phases of program development. Lab fee required. Prerequisites: CO 232, CO 146 and concurrent enrollment in CO 346.
CO 360 Fiction and Dramatic Screen Writing (W) 3 hours
The principles and techniques of script writing for dramatic and fiction film and television productions are explored. In this course, students develop and write a major screenplay suitable for production and pitching to potential producers and or investors. Prerequisite: CO 346 and CO 232.
CO 365 Fiction and Dramatic Film and TV Production 3 hours
This class is a hands-on production course that builds skills and applies the knowledge of how to develop a successful narrative script with actors. It utilizes industry-oriented tasks and skills from idea development to final master. The student is expected to demonstrate proficiency with the operation of audio and video equipment, grammar of the visual medium, and proper procedures of production as a producer-director and/or a professional technician. Laboratory and lab fee are required. Prerequisite: CO 346 and CO 360.
CO 371 Public Relations Management 3 hours
Students are exposed to all elements involved in managing a public relations office. Specific focus is given to strategic planning, time management, creating budgets, staffing, working with clients and service providers, and personnel training. Prerequisites: CO 241 and CO 330.
CO 373 Working With the Media in Public Relations 3 hours
Studies focus on how to build media relationships that promote credibility and news coverage, techniques that generate positive publicity, crisis management, and integration of new media technologies into public relations practice. Prerequisites: CO 241 and CO 332.
CO 395 Communication Research Methods 3 hours
Communication Research is an introductory course that prepares students to be competent consumers and amateur producers of research. The course introduces students to a range of research methods (qualitative and quantitative) employed in social sciences in general and communication studies in particular. It also provides students with the knowledge base and practical experience to pursue more advanced studies in research methods. Prerequisites: CO 201, grade of ‘C’ or above in MA 101 or equivalent.
CO 401-402 Practicum in Communication each 1-3 hours
Students gain practical experience in journalism, communication arts, public relations, audio/video production or photojournalism. Students work under the cooperative direction of professionals and the communication faculty and become familiar with the ongoing tasks and routines required in their areas of concentration. Practicum of 10 to 12 hours each week is required. Prerequisites: adequate background and consent of the instructors.
CO 403 Internship in Communication 1-3 hours
Students must work full-time and perform ongoing tasks and practices of professionals in the student’s area of concentration. Students must apply to the employing organization and be accepted to work six to eight weeks under the direction of a professional. Prerequisites: adequate background, junior standing, and consent of the instructor.
CO 410 Broadcast Advertising 3 hours
In addition to acquiring an overview of how the advertising, broadcasting and media-buying industries work in a synergic environment, students learn to write and produce effective commercials for radio, TV, and the Internet. They also explore sales and marketing aspects of the broadcast advertising industry. Each student simulates an advertising campaign which includes at least three commercials/PSAs. Laboratory and lab fee are required. Offered alternate years. Prerequisite: CO 346.
CO 415 Organizational Communication 3 hours
This course helps students to understand and analyze organizations and gives them practice in the skills of communicating within and for an organization. Prerequisite: CO 201.
CO 421 Persuasion 3 hours
Persuasion is an advanced communication course in which students learn theories and principles of persuasion, social influence, and compliance gaining. The course emphasizes practical application of concepts learned. Prerequisite: CO 201 and junior standing or permission of instructor.
CO 425 Intercultural Communication (W) 3 hours
In this course, students examine the relationship between culture and communication and the ways culture influences values, perceptions and behaviors. Discussion and activities help students to develop analytic and communication skills which enable them to interact with cultural sensitivity and communicate more effectively in intercultural, interracial and interethnic contexts. Particularly useful for students in fields such as business, behavioral sciences, pre-law, education and theology. Prerequisite: CO 201.
CO 435 Editing (W) 3 hours
This course builds skills for use in the converged media environment, for publication in multiple formats. Students must master line editing for accurate copy, and conduct news analysis over a range of contemporary ethical, legal, social, political and religious issues. Writing proficiency is required in this W-designated course. Prerequisites: CO 231 and CO 333.
CO 477 Senior Seminar 1 hour
This final semester class is designed to help prepare graduating seniors for entrance into the workforce. Resume, portfolio, and mock interview are required.
CO 490 Research and Independent Study 1-3 hours
This class provides individual research under the guidance of an instructor. Limited to senior Communication or Communication Media majors. Prerequisite: Approval of department chair.