Nationwide (December 19, 2013) -- If they timed their Thanksgiving/Black Friday/Christmas/New Year's Eve activities in New York City's Times Square precisely, an estimated 986,000 daily visitors will see 10 seconds each hour of Oakwood University's new marketing awareness campaign flash up on the marquee beneath the famed CBS-TV Eye.
Begun on November 6 and running until January 4, 2014, OU can change its Times Square marquee messages every two weeks.
"Neutron Media, a full-service marketing firm that operates such high-profile outdoor multimedia venues as the Times Square marquee beneath the CBS Eye, had a cancellation and approached us here at Oakwood University, primarily due to our social media victory with The Home Depot 'Retool your School' campaign," explained Miss Denica King, OU assistant marketing director.
At the same time, however, Oakwood University has been working to expand its awareness to its non-traditional audiences. "So, for Oakwood and Neutron Media, this created a win-win situation."
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